A piece of art. An example of doing it right. They go far beyond the simplified guidance of the 4C's and focus on lesser known but often more important beauty factors such as the quality and dtransparency inherent in the original rough diamonds as well as the totality of hte cutting artists work.
Masterwork Diamonds, exclusively at Fey & Co's Chicago area locations are handcrafted by the most talented artisans in the world. Everyone hand selected by Ed and Tom then "triple-checked" by our team of gemologists to ensure it equals or exceeds our most stringent standards for beauty and brilliance.
Common diamond buying advice about getting a diamond above a certain grade often misses the point. A Masterwork Diamond of lower color or clarity is often much more bright and beautiful than one commonly recommended. See for yourself. It's a difference you will see.
What about "Imperfect" Diamonds?
Never buy them, right? No, lower clarity and color diamonds can be extraordinarily beautiful. For many items such as diamond stud earrings we suggest comparing a piece with lower clarity or color. But we have a secret advantage … Masterwork Diamonds.
These are hard diamonds to buy because they are all lumped into one "grade" and yet there is a huge variation in quality, beauty and price. Compare our Masterwork Diamonds in these qualities against what you see in the market and you will be impressed! Remember its always about the beauty.
Explore some important FAQ's on how to buy an extraordinary diamond.
Beyond the 4C's
Going Beyond the 4C’s. Forevermark and Fey & Co. deeply understand the hidden nature of diamonds and what makes one magnificent and another ordinary. We proudly partner with Forevermark by DeBeers to bring you the finest diamonds from the mine to your finger.
Heritage of Diamonds at Fey & Co.
I guess many would call us “diamond geeks”. We love it. It’s one of our passions. For over 30 years, Tom and Ed have established relationships with DeBeers and the most respected diamantaires in the world markets bringing the finest diamonds directly back to our Chicago area clients thereby cutting out all the middlemen. When DeBeers launched its first ever diamond brand, Forevermark, Tom and Ed were among the first small group of US jewelers to be asked to join the partnership.
Buying diamonds at the world’s bourses is like picking produce at the finest market. Buyers with the best reputations have the most access to the largest selections of the finest diamonds. In a process referred to as “high-grading”, Tom and Ed spend hours working through a parcel of diamonds all offered at the same price and all sorted as the same quality. Choosing the best couple gems in the group is an exciting treasure hunt and a great advantage for our Chicago area diamond and engagement ring clients. It’s a lot of extra work not needed if you are just selling by the "paper grades". But we do it and you can see the difference!
Before Tom and Ed were their parents Teresa and Edgar. Teresa had an impeccable eye for beauty and style and absolutely loved to share her passion with clients. She was a strong force in building the company. Edgar came into the business mid-career when his parent’s asked him to take over. Uniquely, he brought his research and engineering background along with a working knowledge of these rooms filled with these new wonder machines called computers. Buying time at the Research Institute in downtown Chicago late at night, he was the first to build computer models of diamond cutting and submitted the results to a grateful industry.
What was the result of that research? There are countless variations of ways to cut a diamond to maximize its brilliance and dispersion. Some are more attractive than others but the key is always the precision and how everything works together. Years later in a world where your phone is a more powerful computer than that entire room, further research and the market have really validated his initial studies. There is no such thing as one definitive standard. In the end, it’s all about beauty and the eye of the beholder. Diamonds truly are a wonderous mix of nature, art and science.