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Forevermark Journey
Learn about the journey a Forevermark diamond goes through before it gets to you! Click each link below to
follow the journey.
FEY & CO. AND FOREVERMARK
GOING BEYOND THE 4 C’s
As respected International Diamond Buyers for over 30 years, Ed and Tom understand the difference between standard diamonds and those with beauty that goes Beyond the 4C’s.
Continue down to learn about Advanced Beauty ... Beyond the 4C’s
Begins With The Rough
Advance Diamond Beauty or going Beyond the 4C’s comes from Forevermark’s exacting selection process that is so rigorous that less than 1% of the world’s diamonds can become Forevermark.
This selection starts with the rough diamonds (of course 100% responsibly sourced!) of only the diamonds with the finest transparency. Many jewelers who have not seen rough diamonds don’t understand the incredible differences in the rough material and how that translates into a spectacular diamond.
Striving For Excellence
Another Forevermark (and Fey & Co.) criteria is an extraordinary effort in striving for excellence in cut which exceeds the simple evaluations listed on diamond reports and further contributes to the diamond’s transparency and exceptional beauty.
Strict evaluation of the diamond’s polish to assure that it was naturally polished with no burning or penetrations at all. Precision of the cut as to crown, pavilion, symmetry, strength and durability to assure maximum beauty and that the diamond is least vulnerable to abrasions, chipping and breakage. Forevermark also has unique and exacting standards for fancy shaped diamonds to ensure they are truly beautiful.
Tom and Ed
With over 50 years of international diamond buying experience and contacts with the largest and finest diamantaires in the world, we are constantly thankful for the quantity and quality of the diamonds we have to pick from. Just like shopping for produce at the best market in town, you always want to choose from a large selection of the best.
Every diamond is hand selected by Ed and Tom Fey and then triple-checked by our team of trained gemologists. It’s a process called “high-grading”. When presented with 100 diamonds all of the same 4 C’s and price, we will laboriously work through them and pick the one or two that are the most beautiful. If we were selling by the paper grade, we wouldn’t have to invest the time to do this. But we do. And you can see the difference.