We make selecting and buying a diamond as easy as 1 – 2 – 3.

Buying a diamond should be fun, stress free, and on your own terms.

That’s why we give you the choice of searching for a diamond or a piece of diamond jewelry online, then making an appointment to see your selections in person (we will show you how to buy a diamond like the experts do), or, if you prefer, buying right here and now at feyjewelers.com. What could be simpler?

We offer the finest diamonds at everyday lowest pricing.

There is nothing else to say. We invite you to search for your diamond or an exquisite piece of diamond jewelry online or in one of our diamond studios to compare our prices against the largest online seller or national chain. We are confident that you will find your perfect diamond at the perfect price at Fey.  As Ed Fey always says: “See the difference. Save the difference.”

We understand the true meaning of diamonds.

Unlike large national jewelry retailers, or faceless online jewelry merchants, we have always taken jewelry, and what it means to our customers, personally. Diamonds are precious assets that are meant to be a gift of love that can last forever. They are also ways to express one’s individuality or style.  
At Fey & Co. we help you select a diamond or piece of diamond jewelry that is perfect for you, no matter the occasion or celebration.

Three generations of Fey family diamond expertise.

For over sixty years, we have served the individual diamond needs, styles, and tastes of our loyal Chicago customers. And over 100 years of diamond buying expertise goes into each and every diamond we offer.
In fact, we personally travel the globe to seek out the world’s finest diamonds, and reject hundreds of diamonds before we find one that satisfies our exacting standards.  

At Fey, you will also find our own original and unique diamond jewelry designs and designer diamond jewelry in a comfortable atmosphere with personalized service designed to serve one guest at a time.