This is a biggy. It’s our unique philosophy that you know what’s beautiful and you know what you can afford. Everything is easy and fun about buying diamonds when you start from there: We give you the information and the equipment you need (more than you’ll find anywhere else) to look at a bunch of diamonds and see for yourself, which one is the right one for you. As we always say, Seeing is Believing. We don’t just ask you to believe a salesperson; we let you choose for yourself. We think we may have earned your trust by being one of Chicago’s most prominent jewelers for over three generations, but as they say “Trust … but Verify.”
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Professional, real, and when it boils down – nice. You won’t find a group of more professional diamond experts than at Fey & Co. They’ve learned “at the elbow” of Ed and Tom all about diamonds and how to buy them. But more important than what they have learned is that they are a nice, friendly and honest group of people. It’s not in their personality to be pushy … and Ed and Tom wouldn’t allow it anyway. Tell them what you want and how much you want to spend and they will work with you to make it happen. They will make your experience at Fey & Co. fun! Now that’s a difference anyone can appreciate.
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Wouldn’t you think that if you were selling something of really high quality that was to last a lifetime, you would include a great warranty, probably even a Lifetime Warranty? We agree. That’s why we offer this lifelong promise to you – at no extra charge!

Go ahead and feel safe knowing that if your diamond is lost, chipped or cracked, we will replace it for as long as you own your ring. All you have to do is have us take care of your ring and bring it in every six months for a FREE cleaning and inspection.
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Getting a good deal for whatever we buy is important to all of us. That’s why we price our diamonds to be competitive with anyone in the market. So, in the unlikely event you see a better price within 30 days of your Fey & Co. diamond purchase, we’ll pay you the difference plus buy you dinner for your inconvenience. Or, if you prefer, we will give you a full refund. We want you to be happy!
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And something that you may find very popular with your wife several years down the road is the ability to trade-in your Fey & Co. diamond (available on most diamonds we sell) on a new, larger, more spectacular diamond. All without losing any of your investment in the diamond you are purchasing today. How can you beat that?
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It’s hard to choose a diamond if you are not allowed to see more than one or two. Which is really tough for a lot of jewelry stores - cause a lot don’t have many diamonds, especially great looking ones – in a certain prices range. At Fey & Co., we’ll show you lots of diamonds for you to choose from so you can compare one to another. And, they will be loose so that the mounting does not hide anything from you. They also won’t be in those crazy plastic packages that are easier for employees to handle but terrible for a customer to experience. When you buy your diamond at Fey & Co. you get to play with a lot of great diamonds and bring home your favorite. As you can imagine, our customers think this is a lot of fun. 
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You just can’t get many of the diamonds you see at Fey & Co. anywhere else. Not the ones we search for on our travels, and especially our Fey Elite and Fey Signature Diamonds.

Our spectacular Elite cut diamonds, exclusive to Fey & Co. are a result of generations of artistic craftsmanship, research and effort. These diamonds light up like the Fourth of July fireworks. And, unlike other designer or name-brand diamonds that you pay much more for just because of the name, our Elite diamonds are very affordable.

Fey Signature Diamonds are a result of one of the most rigorous diamond selection processes in the industry. As long time experts in the world diamond buying community, Ed and Tom go through an arduous process of only selecting diamonds that meet their exacting criteria for beauty and precision. Fey Signature Diamonds achieve the pinnacle of beauty and artistry that will be apparent when you see them.
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How easy? You can do it right here using the magic of the worldwide superweb. Really. Get some financing right this very moment.
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Being a bigger, cooler, well-known, but non-chain jeweler in the coolest city in the world has its perks. Like getting to buy and sell styles from some of the very hip and cool designers around the world. The straight-up truth is that the designers you really want to wear don’t want to be everywhere. They want to be at places like Fey & Co. Walk into one of our stores and you’ll see what we mean.
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You know that Tom and Ed travel overseas and personally select each and every diamond that they sell. But do you know why they go through all the trouble of doing this?

Yea, picking the prettiest diamonds for you before others even get a chance at them is a big reason. And buying at the best prices in the world in order to save you money is pretty high on the list as well. You know, great selection at great prices.

But there’s another important reason. As members of the world community, we need to know and trust the people we are buying our diamonds from and assure that none of them are the conflict diamonds that you may have heard about. We put this guarantee in writing for you. We love that many of you care about this issue and that, together, we can be part of the solution. After all, since diamonds are all about romance and relationships, isn’t it nice to know how much care and effort is put into making sure your diamond is perfect in all facets.

To find out more about conflict diamonds and how you might be able to help solve the problem, click on…(external to charity)
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