The Best Way to Select a Diamond: Seeing is always believing.

At Fey & Co., we understand the special meaning behind each and every diamond we sell.

We want our guests to fall in love with the singular brilliance and beauty of their diamonds no matter what their budget might be.

Whatever your budget, you should be able to find a diamond that will win her heart, but learn what to look for first.

Select your diamond the way the professionals do: Look at beauty and brilliance first.

You need to get up close and personal with any diamond before you buy it because unlike many luxury purchases “seeing is believing.” It is critical that you look at many diamonds and compare them side by side to find the most beautiful ones you can in your price range.

This is how professional diamond buyers select and buy, and is the only way to best judge the beauty of the diamond you intend to purchase.

In the ideal situation, you should be able to see multiple loose diamonds right in front of you, so that you can compare their beauty and decide on the best one yourself.

Use the same tools of the trade the experts do.

You should be able to look deep inside a diamond with the necessary “tools” and environment to make your decision:

• A private area to compare the diamonds
• A binocular microscope (not just a loupe)
• Proper color corrected lighting (not just the dazzling lights in most stores)
• Independent diamond certificates on all the diamonds you see, and,
• A diamond expert who is there to assist you, not just sell you on what they think you should buy.

Let a diamond professional guide you through the process with ease.

At Fey, our dedicated team of diamond experts works with each and every one of our guests to make the seemingly complex process of buying the perfect engagement ring or diamond gift a fun and highly personalized experience.

They make us look great everyday. We look forward to sharing a cappuccino or glass of wine with you as you select your perfect diamond.