Why It’s Better at Fey: the raw, true fact that separates the diamonds you’ll find at Fey & Co. from those at other stores – they were, each and every one of them, chosen by the quality control team of Tom and Ed Fey - two mildly obsessive fellas who have trouble thinking about much else than diamonds and travel to great lengths (all around the world!) to pick the best diamonds from the absolute largest selection.  Put it this way: most jewelry stores out there use buyers buying from buyers who have to “take what they can get.” Which means most other stores you shop at have diamonds they aren’t exactly proud to be selling, but have to. That won’t be happening at Fey & Co. Even our smallest or most inexpensive diamonds are ones that Tom and Ed personally hand picked. So let’s do the math. You have two diamond experts traveling the globe and choosing only the ones they really, really like, and then you get to choose from among their all-stars. If a fight between the diamonds at Fey & Co. and jewelry stores sounds like an unfair and possibly brutal fight – that’s because it is. There is no comparison. 

Get in touch with a diamond expert at Fey & Co. to start talking diamonds the right way!